Green creds essential to brand strength

James S Murray
clock • 2 min read

Authors of top 100 brand report argue that good environmental performance is becoming an increasingly important factor in a company's brand power

Successful sustainability initiatives have become a key component of global firms' brand strength, according to the consultancy behind the annual Best Global Brands Report. Speaking ahead of the publication...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

ASA raps Lloyds Banking Group over 'low carbon' advert

ASA raps Lloyds Banking Group over 'low carbon' advert

Watchdog upholds Adfree Cities complaint after social post fails to mention bank's ongoing financing of fossil fuel projects

Stuart Stone
clock 18 December 2024 • 4 min read
How should we be reporting climate target setbacks?

How should we be reporting climate target setbacks?

Business, journalists, scientists and politicians need get better at communicating climate solutions, not just the many climate problems we face, explain Jasmin Souesi and Tara Bryer at Climate Outreach

Jasmin Souesi and Tara Bryer, Climate Outreach
clock 12 December 2024 • 4 min read
Inside one communications agency's drive to deliver on its green claims

Inside one communications agency's drive to deliver on its green claims

Award-winning comms agency CEO Amanda Powell-Smith discusses how to talk about sustainability in an era of greenwashing

Stuart Stone
clock 28 November 2024 • 11 min read