Advertising
Marketing
Top marketing expert accuses authorities of failing to properly police green advertising claims
24 June 2009
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2 min read
Marketing
Survey finds majority prefer colour coded fuel efficiency labels to current car ad information
06 April 2009
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2 min read
Legislation
New codes to toughen guidelines governing green broadcast ads
26 March 2009
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1 min read
Marketing
Steering group to update advertising guidelines on how to make accurate green claims
18 February 2009
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2 min read
Legislation
Advertising Standards Agency rules that biofuels can only be declared " sustainable" if clear policies are in place to limit impact on food production and deforestation
15 January 2009
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2 min read
Marketing
Businesses have a key role to play in promoting green behaviour and, as Paul Thomas argues, they should not be afraid to pull on our heart strings in the process
18 December 2008
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3 min read
Marketing
Advertising Standards Authority claims vast majority of adverts' environmental claims adhere to industry code of conduct
29 October 2008
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1 min read
Marketing
Claim that SUV which emits 192g of CO2 per km made "environmental, and economic, sense" slammed by watchdog
24 September 2008
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2 min read
Marketing
Advertising watchdog rules that ad claiming liquefied natural gas was "one of the world's cleanest fuels" was unintentionally misleading
03 September 2008
•
2 min read
