Advertising
Marketing
Fuel-efficient vehicles now account for 40 per cent of manufacturers' advertising budgets
04 August 2008
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1 min read
Marketing
Absence of "per passenger" reference in adverts comparing airline's emissions with those of rivals prompts ruling
02 July 2008
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1 min read
Marketing
Preston Koerner offers his five tips on how businesses can help customers shrug off their green fatigue
27 June 2008
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4 min read
Marketing
Australian ad watchdog joins worldwide clampdown on firms exaggerating their green credentials
27 June 2008
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1 min read
Marketing
Report warns "miserable" government climate change campaigns only serve to alienate target audience
26 June 2008
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2 min read
Marketing
Watchdog rules adverts for low emission vehicles gave impression cars were cheaper than they are
25 June 2008
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1 min read
Marketing
Complaints over EDF advert claiming a 60 per cent cut in carbon intensity rejected
04 June 2008
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2 min read
Marketing
Report finds tabloids are guilty of "contrarian" approach to climate change, raising questions over their suitability as advertising channel for green products
30 April 2008
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1 min read
Marketing
As complaints over greenwash hit record levels, the ASA is planning to bring industry leaders together to help tackle the problem
28 April 2008
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2 min read
