Carlsberg zeros in on world-leading sustainability goals

James Murray
clock • 13 min read

Sustainability director Simon Boas Hoffmeyer reveals how the drinks giant is aiming to deliver a zero carbon footprint, while brewing up some new green products in the process

The obvious way to start a feature about Carlsberg's sustainability strategy would be to jokingly refer to it as 'probably the best sustainability strategy in the world'. But could the advert-inspired...

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