Framing climate action as risk management, or green growth as economic inevitability, no longer cuts through alone - net zero has to be lived, proven, localised and tangible, writes Apella Advisors' Andrew Brown
Climate adaptation, national action plans, finance roadmaps, and budget concerns top the agenda, as latest negotiations aim to lay groundwork for crucial COP30 Climate Summit in Brazil this autumn
Comms strategy and language tweaks can bolster enduring net zero support in response to rising cost concerns, polling suggests