Garçon Wines has developed a flat, spatially efficient, 100 per cent post-consumer recycled, lightweight, PET plastic wine bottle.
Hailed by the company as "the most game-changing development in wine bottles in the last two centuries", the novel flat shape makes the bottle 40 per cent spatially more efficient than a traditional round, glass bottle of the same volume, allowing it to double the pallet cube efficiency.
At 63g, the bottles are also 87 per cent lighter than an average glass bottle.
The company calculates that the weight savings combine with the space savings dramatically slash carbon emissions and cut logistics costs across the wine supply chain.
The firm has also worked to use 100 per cent post-consumer recycled PET, which means it does not produce any new, virgin plastic and creates value for plastic already in circulation.
Fully and easily recyclable after use, the multi-award-winning bottles are designed to play a role in a closed loop system. Together with the Dyson School of Design Engineering at Imperial College London, LWARB's Advance London and our manufacturer RPC M&H Plastics, Garçon Wines is now working on circular business model plans.