Edelman vows to take green marketing into the mainstream

James S Murray
clock • 7 min read

The PR giant reveals the secrets behind its particular brand of green business communications

"The green marketing movement has not done itself many favours in the past," argues Jessica Lennard, head of energy public affairs at Edelman in the UK. "There's been too much focus on social and environmental...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Coca-Cola Company's confusing emissions claims draw fire

Coca-Cola Company's confusing emissions claims draw fire

Inconsistent and confusing public disclosures muddle attempts to assess corporate ambitions on climate

Jim Giles, Trellis
clock 27 December 2024 • 4 min read
How should we be reporting climate target setbacks?

How should we be reporting climate target setbacks?

Business, journalists, scientists and politicians need get better at communicating climate solutions, not just the many climate problems we face, explain Jasmin Souesi and Tara Bryer at Climate Outreach

Jasmin Souesi and Tara Bryer, Climate Outreach
clock 12 December 2024 • 4 min read
Inside one communications agency's drive to deliver on its green claims

Inside one communications agency's drive to deliver on its green claims

Award-winning comms agency CEO Amanda Powell-Smith discusses how to talk about sustainability in an era of greenwashing

Stuart Stone
clock 28 November 2024 • 11 min read