Race to the top: How low-carbon racing competitions are 'greening' sports sponsorship

Cecilia Keating
clock • 9 min read
Credit: SailGP
Image:

Credit: SailGP

The complicated relationship between sporting organisations and the high-carbon companies they partner with has been well recorded. But could SailGP’s Impact League offer a new model of sport sponsorship?

Founded in 2019, catamaran racing competition SailGP has been described as 'the Formula 1 of the seas'. The Grand Prix pits national teams against each other in a high-stakes, 12-race circuit which spans...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

How should we be reporting climate target setbacks?

How should we be reporting climate target setbacks?

Business, journalists, scientists and politicians need get better at communicating climate solutions, not just the many climate problems we face, explain Jasmin Souesi and Tara Bryer at Climate Outreach

Jasmin Souesi and Tara Bryer, Climate Outreach
clock 12 December 2024 • 4 min read
Study: Smaller meal portions driving fall in UK meat consumption

Study: Smaller meal portions driving fall in UK meat consumption

More than half the fall in UK meat consumption seen since 2019 is driven by people eating smaller meals, University of Edinburgh study finds

Michael Holder
clock 05 November 2024 • 3 min read
Deloitte: Businesses have a 'pivotal' role to play in removing barriers to sustainable living

Deloitte: Businesses have a 'pivotal' role to play in removing barriers to sustainable living

Study suggests 'growing fatigue' among consumers making sustainable choices, despite two fifths remaining anxious about climate change

Stuart Stone
clock 28 October 2024 • 4 min read