Preliminary results from Starbucks trial suggests charging customers extra for takeaway cups is an effective way to change behaviour
The number of customers bringing a reusable coffee cup into Starbucks has soared after the coffee chain trialled a five pence charge for takeaway cups. Preliminary results from the first six weeks of...
To continue reading this article...
Join BusinessGreen
In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
- Receive important and breaking news stories via our daily news alert
- Our weekly newsletter with the best of the week’s green business news and analysis