'Misleading': Advertising watchdog bans Andrex wet wipe advert

Madeleine Cuff
clock • 2 min read

Advertising Standards Authority judges Andrex's claim its wipes are flushable - despite not winning accreditation under Water UK's standard - are 'misleading'

Kimberly-Clark, owner of the Andrex brand, has been reprimanded by the UK's Advertising Standards Authority (ASA) for claiming its wipes were "flushable" despite not securing Water UK's 'Fine to Flush'...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Iris Garavito: 'Indigenous wisdom deserves more attention'

Iris Garavito: 'Indigenous wisdom deserves more attention'

Exposure Earth's Iris Garavito reflects on leading a newly launched consultancy, embracing 'second-hand everything', and unpacking the 'climate paradox'

Stuart Stone
clock 22 April 2025 • 5 min read
Sounds Right: Musicians amp up nature conservation support for Earth Day

Sounds Right: Musicians amp up nature conservation support for Earth Day

UN-backed music fundraising campaign announces 30 artists have released new tracks inspired by nature to help raise money for global conservation and biodiversity efforts

clock 22 April 2025 • 2 min read
Adidas greenwashing judgment offers warnings about climate claims

Adidas greenwashing judgment offers warnings about climate claims

The 'Wild West' era of sustainability communications faces new legal challenges - here's how to avoid fuzzy language and risks

Elsa Wenzel, Trellis
clock 11 April 2025 • 6 min read