Pandemic sows seeds of direct-to-consumer models for plant-based food

clock • 5 min read

The pandemic has forced all food businesses to innovate, including the fast-expanding plant-based food industry

After years of cultivating a restaurant-first strategy, Impossible Foods has leapt from its first national retail launch in Kroger into a direct-to-consumer channel in the course of just a few weeks. Impossible announced...

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