Microsoft's free taxi blunder highlights green marketing risks

James S Murray
clock • 5 min read

Firms like Microsoft and Google only invite attacks from environmentalists if they don't consider green concerns in every aspect of their business

Few sectors have jumped on the green marketing bandwagon faster than the world's IT companies, but in their rush to associate themselves with the environmental business zeitgeist have some of the largest...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

UK shoppers spend record £1.5bn on certified sustainable seafood

UK shoppers spend record £1.5bn on certified sustainable seafood

Latest Marine Stewardship Council annual report shows UK shoppers have continued to opt for sustainable fish despite cost of living pressures

clock 30 January 2025 • 4 min read
Vodafone cuts advertising and media emissions by a third

Vodafone cuts advertising and media emissions by a third

New Sustainable Media Programme sees company track the carbon efficiency of its media and marketing activities

clock 08 January 2025 • 3 min read
Coca-Cola Company's confusing emissions claims draw fire

Coca-Cola Company's confusing emissions claims draw fire

Inconsistent and confusing public disclosures muddle attempts to assess corporate ambitions on climate

Jim Giles, Trellis
clock 27 December 2024 • 4 min read