Are good intentions enough?

clock • 4 min read

Telling customers about your environmental targets is all well and good but, as Paul Thomas argues, they are meaningless if you do not know how they are to be achieved

Environmental issues dominate the news agenda as we grapple with one of the greatest challenges our world has ever faced, climate change. But it is important to remember that this concern is quite a new...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Iris Garavito: 'Indigenous wisdom deserves more attention'

Iris Garavito: 'Indigenous wisdom deserves more attention'

Exposure Earth's Iris Garavito reflects on leading a newly launched consultancy, embracing 'second-hand everything', and unpacking the 'climate paradox'

Stuart Stone
clock 22 April 2025 • 5 min read
Sounds Right: Musicians amp up nature conservation support for Earth Day

Sounds Right: Musicians amp up nature conservation support for Earth Day

UN-backed music fundraising campaign announces 30 artists have released new tracks inspired by nature to help raise money for global conservation and biodiversity efforts

clock 22 April 2025 • 2 min read
Adidas greenwashing judgment offers warnings about climate claims

Adidas greenwashing judgment offers warnings about climate claims

The 'Wild West' era of sustainability communications faces new legal challenges - here's how to avoid fuzzy language and risks

Elsa Wenzel, Trellis
clock 11 April 2025 • 6 min read