We need to stop talking about sustainability strategies and start talking about business strategies fit for a sustainable future, argues PwC's Malcolm Preston, and the conversation starts with the CEO
Environmental exposure, resource security, economic shifts, geopolitical turbulence, and the onslaught of digital technology are on the business agenda, at a time when some strategists describe a "VUCA"...
To continue reading this article...
Join BusinessGreen
- Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
- Make smart, responsible business decisions with an eye on the latest regulatory and tech development
- Tap into our extensive archive of exclusive articles, news, analysis and guide
- Access to our new BusinessGreen intelligence service, providing you with
- > Exclusive in-depth case studies
- > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
- > Our overnight briefing, expertly curated help you run a competitive and sustainable business
- > Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month
Choose the membership package that's right for you and your organisation, via our 3 membership levels.