A watershed moment in the fight against greenwashing

clock • 3 min read

The world cannot afford greenwashing that postpones or displaces genuine decarbonisation, which is why the Science-Based Targets' Net Zero Standard is such a crucial tool, argues Will Jenkins at Carbon Intelligence.

Imagine the scene. You return home to find your partner has only done half the washing up. "What about the other half?" you ask. "Oh don't worry," comes the reply. "I paid someone else to do that amount...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on Management

Sustainability professionals were shaken but resolute in 2024 - the year ahead will be more challenging

Sustainability professionals were shaken but resolute in 2024 - the year ahead will be more challenging

Companies are struggling against political headwinds - will persistence overcome resistance in 2025?

Joel Makower, Trellis
clock 20 December 2024 • 5 min read
Why REI, Allbirds and 20 other consumer brands are launching climate transition funds

Why REI, Allbirds and 20 other consumer brands are launching climate transition funds

The Climate Label, launching January 2025, is set to require participating firms to pay $15 per tonne of unabated emissions

Margaret Morales, Trellis
clock 20 December 2024 • 5 min read
UK urged to endorse ISSB climate and sustainability reporting standards

UK urged to endorse ISSB climate and sustainability reporting standards

Government receives official advice calling on it to roll out global climate and sustainability reporting standards for use in UK with 'minor amendments'

Stuart Stone
clock 19 December 2024 • 3 min read