How to get business activism right

clock • 5 min read

There is a major difference between getting behind a cause to sell product and actions that seek social and environmental justice, write Natura & Co's Char Love and Chris Davis

"The legal department says we can't use the word ‘activist' […] this really is too Pythonesque for me - I'm going to use it wherever I can. I'm going to name a fragrance after it" - Anita Roddick...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on Management

Majority of business leaders plan to take more hands-on approach to net zero, study finds

Majority of business leaders plan to take more hands-on approach to net zero, study finds

Research from Sylvera revaels more than half of C-suite executives plan to take on greater supervision of company net zero plans

Stuart Stone
clock 07 November 2024 • 3 min read
Environmental consultancy Pollination secures $20m investment boost

Environmental consultancy Pollination secures $20m investment boost

Partnership with Japanese financial giant Mizuho Bank set to strengthen global consultancy's ability to support clients in 'hard to abate' sectors

Michael Holder
clock 05 November 2024 • 2 min read
Euro 2024: UEFA reveals tournament emissions 21 per cent lower than initial forecasts

Euro 2024: UEFA reveals tournament emissions 21 per cent lower than initial forecasts

Euro 2024 hit 95 per cent of pre-tournament targets aligned with the United Nations’ Sustainable Development Goals, UEFA confirms

Stuart Stone
clock 04 November 2024 • 4 min read