Less jargon, no preaching, clear benefits: How Kingfisher straight-talked their way to sustainable sales

clock • 3 min read

The DIY giant behind retailers B&Q and Screwfix has built sustainable home products into a major revenue stream - Hubbub CEO Alex Robinson unpacks how

In late March, Kingfisher Group - the DIY giant behind B&Q and Screwfix - announced some promising news: sustainable home products accounted for more than 50 per cent of their total sales in the last financial...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Study: Almost half of Gen Z say they would eat 'lab-grown' meat
Marketing

Study: Almost half of Gen Z say they would eat 'lab-grown' meat

Young Brits far more likely to eat cultivated or 'lab grown' meat products than older generations, new Ipsos survey finds

Stuart Stone
Stuart Stone
clock 27 June 2025 • 4 min read
UK B Corp awareness reaches record 51 per cent
Marketing

UK B Corp awareness reaches record 51 per cent

New survey reveals almost two thirds of Brits use certifications such as B Corp to make decisions on which businesses to buy from and work for

Stuart Stone
Stuart Stone
clock 25 June 2025 • 3 min read
'Yuck factor': Research finds edible insects struggling to win consumer acceptance
Marketing

'Yuck factor': Research finds edible insects struggling to win consumer acceptance

Peer-reviewed research finds insect proteins still failing to win over western consumers while also failing to make the grade on environmental benefits

Mia Willemsen, Farmers Guardian
clock 23 June 2025 • 4 min read