Pure Planet

BusinessGreen staff
clock • 1 min read

Company Name: Pure Planet

Headquarters: Bath

Website: https://purepla.net

Headcount: 45 people

Profile: Pure Planet is Britain's first app-based energy supplier and the first domestic supplier to offer 100 percent renewable electricity and 100 percent carbon offset gas.

The Pure Planet app offers totally digital services in a competitive and easy to use way, allowing customers to quickly switch to clean energy sources.

Using an artificial intelligence chatbot known as ‘WattBot', everything, including customer service, is done digitally and available 24/7.

With an easy to use and dynamic app design, Pure Planet makes switching to renewable energy accessible to a larger demographic.

Members are able to manage their account by tracking energy usage month on month both in kilowatt hours used and in pounds spent, providing customers with greater awareness of their energy consumption and helping them cut down on costs.

More than 60,000 people have downloaded the Pure Planet app, which helps each of its member save on average 3.7 tonnes of CO2 emissions per year.

Pure Planet, which was incorporated in 2015, is the only small independent energy supplier to be a signatory of the UN Global Compact. The company supports numerous carbon offset projects and is working to make renewables the mass market of consumer choice.

The Pure Planet app can be downloaded from Apple App store or Google Play.

More on Technology

Landfill to lettuce: 'World first' landfill gas-powered veg growing dome unveiled in Wiltshire

Landfill to lettuce: 'World first' landfill gas-powered veg growing dome unveiled in Wiltshire

Operator Sustain Wiltshire claims 'groundbreaking' technology has potential to slash food waste, cut production costs, and curb emissions

Michael Holder
clock 27 February 2026 • 3 min read
 Study: Deploying flexible grid technologies could save UK £70bn by 2050

Study: Deploying flexible grid technologies could save UK £70bn by 2050

Research by Energy Systems Catapult outlines the huge opportunities offered by rolling out renewables in conjunction with emerging flexible grid technologies

clock 25 February 2026 • 5 min read
GSMA launches green mobile technology innovation fund

GSMA launches green mobile technology innovation fund

Global industry body offering grants worth up to £200,000 to innovators supporting the clean tech transition in low and middle income countries

BusinessGreen staff
clock 24 February 2026 • 1 min read