Pure Planet

BusinessGreen staff
clock • 1 min read

Company Name: Pure Planet

Headquarters: Bath

Website: https://purepla.net

Headcount: 45 people

Profile: Pure Planet is Britain's first app-based energy supplier and the first domestic supplier to offer 100 percent renewable electricity and 100 percent carbon offset gas.

The Pure Planet app offers totally digital services in a competitive and easy to use way, allowing customers to quickly switch to clean energy sources.

Using an artificial intelligence chatbot known as ‘WattBot', everything, including customer service, is done digitally and available 24/7.

With an easy to use and dynamic app design, Pure Planet makes switching to renewable energy accessible to a larger demographic.

Members are able to manage their account by tracking energy usage month on month both in kilowatt hours used and in pounds spent, providing customers with greater awareness of their energy consumption and helping them cut down on costs.

More than 60,000 people have downloaded the Pure Planet app, which helps each of its member save on average 3.7 tonnes of CO2 emissions per year.

Pure Planet, which was incorporated in 2015, is the only small independent energy supplier to be a signatory of the UN Global Compact. The company supports numerous carbon offset projects and is working to make renewables the mass market of consumer choice.

The Pure Planet app can be downloaded from Apple App store or Google Play.

More on Technology

Could Europe unlock an alternative protein boom?

Could Europe unlock an alternative protein boom?

Analysis suggests plant-based foods could deliver over €100bn to the European economy, as experts urge the EU to ramp up investment in supporting infrastructure and enhance regulatory framework

clock 27 January 2026 • 9 min read
Government announces new protections for heat network customers

Government announces new protections for heat network customers

Ofgem appoints Ofgem as regulator for expanding heat networks sector as it promises to protect hundreds of thousands of households from risk of unfair price hikes

clock 26 January 2026 • 4 min read
How Raft Energy is harnessing microbes to strengthen energy, food, and waste systems

How Raft Energy is harnessing microbes to strengthen energy, food, and waste systems

Raft Energy’s Mia Shaw reflects on biogas' underperformance to date and how scale comes from establishing 'patterns'

Stuart Stone
clock 26 January 2026 • 5 min read