Advertising

Food giant says 'reuse' of popular adverts for M&Ms, Twix, and Bounty will save emissions and promote wider efforts to cut emissions across its value chain

Group reveals latest iteration of 'Reclaiming the Commercial Break' campaign, featuring comedian and writer Simon Amstell

Watchdog rules paid-for Facebook post and poster ad were socially irresponsible

Speakers at BusinessGreen conference discuss critical role communications and ad industry must play in turning climate targets into action

Innovative outdoor digital advertising campaign promotes Ovo’s new demand flexibility scheme Power Move

Clean Creatives' releases its third annual F-List report, which names just shy of 300 agencies that worked for fossil fuel companies in 2022 and 2023

Campaign targets TotalEnergies sponsorship of Rugby World Cup with call to kick fossil fuel advertising out of major sporting events

Poll of marketing professionals reveals major concern around risk of greenwashing within a sector that is increasingly tasked with promoting sustainability progress

New guide from the Ad Net Zero campaign and the Global Alliance for Responsible Media aims to help businesses slash the environmental footprint of their advertising campaigns

US research commissioned by PR giant Edelman points to 'powerful amplifier effect' of sustainability messaging in brand communications