behavioural science

To encourage more people to live climate-friendly lives, it is possible to apply psychological strategies that appeal to human emotions and values, fresh research suggests

Major behavioural research finds widespread support for climate action worldwide, but that many significantly underestimate their fellow citizens' willingness to act

Interventions, regulations, and incentives that make greener choices more attractive, affordable, and convenient will be key to delivering UK climate goals, according to social science researchers