greenwashing

From high-profile sponsorship deals and long-haul flights to sporting equipment made from petrol-based products like carbon fibre - modern sport reflects society's oil dependency, explains Loughborough University's Theo Lorenzo Frixou

Rather than keeping quiet to avoid reputational damage, fresh research suggests businesses can reap significant benefits from promoting their climate efforts - as long as they strike the right tone

Deadline for complying with naming and marketing rules extended to 2 April 2025

Rapidly-growing esports industry faces calls to rethink sponsorship and advertising partnerships, as emissions intensive firms flock to the influential sector

Advertising Standards Authority rules that Virgin Atlantic radio advert promoting '100 per cent sustainable aviation fuel' gave misleading impression it emitted zero emissions

Decarbonising your business can seem daunting, but doing it right can improve brand reputation and boost business, while also reducing costs, writes Cornwall Insight's Emily Lewis

Competition and consumer protection watchdog sets out key principles to help ensure clean tech marketing claims are accurate

Make My Money Matter campaign writes to the FCA, CMA, and ASA to call for investigation into Barclays, HSBC, Santander, NatWest, and Lloyds

Competition Markets Authority urges entire fashion sector to use new agreements as benchmark for best practice on green claims

New green claims rules set to drastically restrict use of common environmental marketing terms and introduce significant new fines