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Carbon pawprint: Why pet food giant Purina wants to restore Europe's kelp, oysters and seaweed forests

16 August 2024 • 15 min read

Purina's Kerstin Schmeiduch lifts the lid on Nestlé-owned firm's plan to restore 1,500 hectares of critical marine habitats and clean up an often overlooked carbon pawprint

Britons love their pets. From dogs and cats to goldfish and guinea pigs, all the way through to budgies and tarantulas, more than half of British households are estimated to own a domesticated animal of...

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Carbon pawprint: Why pet food giant Purina wants to restore Europe's kelp, oysters and seaweed forests

Purina's Kerstin Schmeiduch lifts the lid on Nestlé-owned firm's plan to restore 1,500 hectares of critical marine habitats and clean up an often overlooked carbon pawprint

Join BusinessGreen

Already a BusinessGreen member?

Author spotlight

Stuart Stone

More from Stuart Stone

More on Biodiversity

Defra confirms £45m funding for low carbon farming innovations

Branching out: How Atom Bank is using a former coal mine to become 'carbon positive' by 2035

Unlocking nature-based solutions for a sustainable future