How Material Focus is harnessing 'factivism' to take on the UK's e-waste mountain (and Taylor Swift)

How Material Focus is harnessing 'factivism' to take on the UK's e-waste mountain (and Taylor Swift)

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clock • 12 min read

Material Focus executive director Scott Butler reflects on Recycle Your Electricals campaign numbers and recruiting an 'unlikely spokesperson' for the circular economy

For Material Focus executive director Scott Butler, one of the hardest things about convincing the public to reuse and recycle electrical items - the fastest growing waste stream in the world - is that...

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