Report: Focus on cost saving key to overcoming consumer climate apathy

James S Murray
clock • 2 min read

Think tank warns that with consumers "tired and bored" of climate change, firms must focus on cost saving benefits to sell green products

Money saving benefits of green products must be emphasised to attract mainstream Businesses selling low carbon products and services need to rethink their marketing and design strategies if they are...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on Climate change

What can businesses expect from COP29?

What can businesses expect from COP29?

A fortnight of diplomatic rows, geopolitical tensions, and - just possibly - an historic climate finance agreement await in Baku

James Murray
clock 08 November 2024 • 10 min read
Au revoir, BusinessGreen

Au revoir, BusinessGreen

BusinessGreen Features Editor Cecilia Keating is moving on to pastures new - here she reflects on four and half years reporting on a green economy in constant flux

Cecilia Keating
clock 08 November 2024 • 4 min read
UN: Global gap in funding for climate adaptation stands at $187bn-$359bn

UN: Global gap in funding for climate adaptation stands at $187bn-$359bn

UNEP calls on countries to significantly increase financing and policy focus on boosting resilience and adaptation to worsening climate impacts at COP29

Michael Holder
clock 07 November 2024 • 4 min read