An advertising campaign in the US and a launch in the UK to promote fuel-efficient diesel cars
BMW has this week kicked off a major sales push to bolster adoption of its latest fuel-efficient diesel cars, arguing that far from being the heavy polluters of old, diesel vehicles now offer a greener...
To continue reading this article...
Join BusinessGreen
In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
- Receive important and breaking news stories via our daily news alert
- Our weekly newsletter with the best of the week’s green business news and analysis