Uncle Ben's dials in augmented reality to reveal rice supply chain

Madeleine Cuff
clock • 1 min read

Shoppers in France can use AR app to find out information on where their rice has come from

Rice brand Uncle Ben's has enlisted the help of augmented reality (AR) technology to help improve the traceability of its supply chain. The Mars Food-owned brand has teamed up with AR app Blippar to...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on IT

How data centres power our economy and lead the path to net zero
IT

How data centres power our economy and lead the path to net zero

As AI and digital technologies continue to advance, there is a growing need for green skills and sustainability to drive our data centres, writes techUK's Luisa Cardani

Luisa Cardani, techUK
clock 26 November 2024 • 4 min read
BT gives business customers more oversight over AI emissions
IT

BT gives business customers more oversight over AI emissions

Update to firm's carbon dashboard platform allows businesses to track how apps and AI impact network and data centre emissions

Stuart Stone
clock 01 November 2024 • 3 min read
'Terraware': Terraformation launches 'first-of-a-kind' forest management platform
IT

'Terraware': Terraformation launches 'first-of-a-kind' forest management platform

Silicon Valley-rooted tech firm boots up new software to manage site planning, seed collection, carbon tracking, and planting

Stuart Stone
clock 18 September 2024 • 2 min read