Uncle Ben's dials in augmented reality to reveal rice supply chain

Madeleine Cuff
clock • 1 min read

Shoppers in France can use AR app to find out information on where their rice has come from

Rice brand Uncle Ben's has enlisted the help of augmented reality (AR) technology to help improve the traceability of its supply chain. The Mars Food-owned brand has teamed up with AR app Blippar to...

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Madeleine Cuff
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