Misleading Burger King 'vegan' burger ads banned by ASA

Cecilia Keating
clock • 2 min read

ASA said 10 people had complained that three social media ads misled customers to believe that the burger joint's plant-based burger was vegan and vegetarian-appropriate.

An ad campaign for Burger King's first plant-based burger has been banned for misleading customers into thinking it was suitable for vegetarians and vegans, despite being cooked with meat and including...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

UK shoppers spend record £1.5bn on certified sustainable seafood

UK shoppers spend record £1.5bn on certified sustainable seafood

Latest Marine Stewardship Council annual report shows UK shoppers have continued to opt for sustainable fish despite cost of living pressures

clock 30 January 2025 • 4 min read
Vodafone cuts advertising and media emissions by a third

Vodafone cuts advertising and media emissions by a third

New Sustainable Media Programme sees company track the carbon efficiency of its media and marketing activities

clock 08 January 2025 • 3 min read
Coca-Cola Company's confusing emissions claims draw fire

Coca-Cola Company's confusing emissions claims draw fire

Inconsistent and confusing public disclosures muddle attempts to assess corporate ambitions on climate

Jim Giles, Trellis
clock 27 December 2024 • 4 min read