AdGreen unveils 'carbon calculator' to help advertising firms slash CO2

clock • 2 min read
The new tool will be showcased at the upcoming Ad Net Zero Summit in Glasgow | Credit: AdGreen
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The new tool will be showcased at the upcoming Ad Net Zero Summit in Glasgow | Credit: AdGreen

The new tool aims to measure the emissions generated from producing adverts in a bid to help the industry achieve net zero by 2030

The Advertising Association's environmental initiative AdGreen has today launched a 'carbon calculator' designed to help advertising agencies and production companies measure the climate impact of their...

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