ASA calls on advertisers to avoid 'unqualified' net zero claims

James Murray
clock • 4 min read
ASA calls on advertisers to avoid 'unqualified' net zero claims

New guidelines from advertising watchdog advises firms to clarify what they mean by 'carbon neutral' and 'net zero' marketing claims

The UK's advertising watchdog has published new guidance that aims to provide advertisers with more clarity on how to avoid misleading claims when promoting their 'carbon neutral' or 'net zero' status....

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