Image:
Credit: iStock
Ditching 'vegan' labels, embracing sensory language, and specifying protein sources hailed as recipe for expanding the alternative meat market
A new report has this week set out a four point plan for how to stimulate mainstream demand for alternative meat products that are likely to play a critical role in helping to meet global climate goals....
To continue reading this article...
Join BusinessGreen
In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
- Receive important and breaking news stories via our daily news alert
- Our weekly newsletter with the best of the week’s green business news and analysis
