Poll: Majority of UK shoppers would boycott brands that greenwash

Cecilia Keating
clock • 2 min read
Poll: Majority of UK shoppers would boycott brands that greenwash

KPMG polling reveals high levels of concern among consumers over 'misleading' green claims

More than half of British consumers claim they would stop buying from a company that was found to have misled customers over its sustainability claims, a poll has revealed. The research, published by...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Adidas greenwashing judgment offers warnings about climate claims

Adidas greenwashing judgment offers warnings about climate claims

The 'Wild West' era of sustainability communications faces new legal challenges - here's how to avoid fuzzy language and risks

Elsa Wenzel, Trellis
clock 11 April 2025 • 6 min read
Less jargon, no preaching, clear benefits: How Kingfisher straight-talked their way to sustainable sales

Less jargon, no preaching, clear benefits: How Kingfisher straight-talked their way to sustainable sales

The DIY giant behind retailers B&Q and Screwfix has built sustainable home products into a major revenue stream - Hubbub CEO Alex Robinson unpacks how

Alex Robinson, Hubbub
clock 10 April 2025 • 3 min read
UK advertising watchdog criticised for 'paradoxical' rulings on fossil fuel ads

UK advertising watchdog criticised for 'paradoxical' rulings on fossil fuel ads

Advertising Standards Authority bans 'misleading' TotalEnergies social media promotion, while Shell escapes punishment despite drawing 76 complaints over EV advert

Stuart Stone
clock 09 April 2025 • 5 min read