'Misleading': Expansion ads for Luton airport banned over green claims

Cecilia Keating
clock • 5 min read
An Luton Rising advert on London's Underground network
Image:

An Luton Rising advert on London's Underground network

Adverts that claimed expansion of airport will heed 'environmental limits' deemed misleading by ASA

The UK's advertising watchdog has banned an ad campaign that claimed an expansion of Luton Airport would be "stopped in its tracks" if "environmental limits" were breached, concluding the claims could...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Deloitte: Businesses have a 'pivotal' role to play in removing barriers to sustainable living

Deloitte: Businesses have a 'pivotal' role to play in removing barriers to sustainable living

Study suggests 'growing fatigue' among consumers making sustainable choices, despite two fifths remaining anxious about climate change

Stuart Stone
clock 28 October 2024 • 4 min read
Sounds Right: Nature inspired music initiative provides first funding to Colombian conservation project

Sounds Right: Nature inspired music initiative provides first funding to Colombian conservation project

Revenue generated from streams of nature-based tracks to help support Colombian biodiversity protection projects

clock 25 October 2024 • 3 min read
The best climate stories motivate and move people

The best climate stories motivate and move people

Effective climate communications give people hope and agency - and steer clear of 'passive positivity', writes Climate Outreach's Rachael Orr

Rachael Orr, Climate Outreach
clock 08 October 2024 • 3 min read