'Misleading': Expansion ads for Luton airport banned over green claims

Cecilia Keating
clock • 5 min read
An Luton Rising advert on London's Underground network
Image:

An Luton Rising advert on London's Underground network

Adverts that claimed expansion of airport will heed 'environmental limits' deemed misleading by ASA

The UK's advertising watchdog has banned an ad campaign that claimed an expansion of Luton Airport would be "stopped in its tracks" if "environmental limits" were breached, concluding the claims could...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose from 3 paid membership levels or start a 7-day no strings trial.

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Marketing

Flora to spread plant-based message with new Smoked Garlic 'B+tter'

Flora to spread plant-based message with new Smoked Garlic 'B+tter'

Flora to launch 'category first’ Flora Smoked Garlic Plant B+tter in 250 Sainsbury’s stores across the UK

Stuart Stone
clock 04 September 2024 • 2 min read
'Esportswashing': Inside the rise of high-carbon sponsorship in the gaming market

'Esportswashing': Inside the rise of high-carbon sponsorship in the gaming market

Rapidly-growing esports industry faces calls to rethink sponsorship and advertising partnerships, as emissions intensive firms flock to the influential sector

Cecilia Keating
clock 03 September 2024 • 4 min read
Want to avoid the 'woke' backlash? Sell to women

Want to avoid the 'woke' backlash? Sell to women

Companies selling male-associated products have been the target of online outrage over purpose-driven advertising - and maybe that's not a coincidence, argues Futerra's Solitaire Townsend

Solitaire Townsend, Futerra
clock 30 August 2024 • 4 min read