Want to avoid the 'woke' backlash? Sell to women

clock • 4 min read
Want to avoid the 'woke' backlash? Sell to women

Companies selling male-associated products have been the target of online outrage over purpose-driven advertising - and maybe that's not a coincidence, argues Futerra's Solitaire Townsend

This week, Robby Starbuck, a right-wing political commentator in the US collected another 'woke' scalp, after home improvement chain Lowe's announced it would scale back diversity, equity, and inclusion...

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