The best climate stories motivate and move people

clock • 3 min read

Effective climate communications should give people hope and agency - and steer clear of 'passive positivity', writes Climate Outreach's Rachael Orr

I recently returned from Climate Week in New York, a whirlwind of meetings, roundtables, and drinks receptions that is, of course, a world away from the daily lives of most people. One of my first meetings...

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More on Marketing

The best climate stories motivate and move people

The best climate stories motivate and move people

Effective climate communications should give people hope and agency - and steer clear of 'passive positivity', writes Climate Outreach's Rachael Orr

Rachael Orr, Climate Outreach
clock 08 October 2024 • 3 min read
In an age of geopolitical volatility, what does an effective climate comms strategy look like?

In an age of geopolitical volatility, what does an effective climate comms strategy look like?

Rather than keeping quiet to avoid reputational damage, fresh research suggests businesses can reap significant benefits from promoting their climate efforts - as long as they strike the right tone

Michael Holder
clock 03 October 2024 • 10 min read
F-List 2024: Hundreds of PR and advertising firms called out for promoting fossil fuels

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Cecilia Keating
clock 25 September 2024 • 4 min read