Don't blame the pilot: In defence of reusable packaging trials

clock • 4 min read

We need to start thinking about reusable and refillable packaging as an engineering problem from the perspective of the user, rather than the supplier, writes Hubbub CEO Alex Robinson

If you're recruiting for a reusable packaging business, you might want to put a line in the ad saying ‘optimists only – the faint of heart need not apply'. Because if you survey the economy around reusable...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on Recycling

Unilever confirms acquisition of refillable deodorant brand Wild

Unilever confirms acquisition of refillable deodorant brand Wild

Deal provides major boost to company's 'mission to remove single-use plastic from the bathroom'

James Murray
clock 01 April 2025 • 2 min read
Rules requiring firms to separate recycling come into force

Rules requiring firms to separate recycling come into force

Changes under Simpler Recycling plans are designed to boost recycling rates, deliver cost savings, and reduce waste sent to landfill

Stuart Stone
clock 31 March 2025 • 4 min read
Kathmandu unveils outdoor clothing range made from captured CO2

Kathmandu unveils outdoor clothing range made from captured CO2

The New Zealand brand's new range also features garments made from recycled waste car tyres

Michael Holder
clock 13 March 2025 • 2 min read