AdGreen
Marketing
Advertising Association campaign moves to help industry measure previously 'hidden' emissions arising from use of cloud computing and digital production technologies
06 August 2024
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3 min read
Marketing
Environmentally-focused images and words in adverts make people believe products are eco-friendly, Advertising Standards Authority study finds
18 April 2024
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4 min read
Marketing
CO2 generated from over 500 UK advertising projects calculated by AdGreen, as campaign urges advertisers, creative agencies, and production companies to go further and faster in tackling their climate impact
29 March 2023
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4 min read
Marketing
The new tool aims to measure the emissions generated from producing adverts in a bid to help the industry achieve net zero by 2030
28 September 2021
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2 min read
Marketing
Adam&eve DDB, Havas UK and Mullen Lowe Group, Publicis Groupe UK, Unilever, and Nestlé are among firms that have committed to pay into fund
04 May 2021
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3 min read
Marketing
Cross-sector initiative includes five-point action plan to decarbonise companies and operations right across the advertising industry value chain
18 November 2020
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3 min read
Management
With backing from across the sector, the new AdGreen initiative aims to provide benchmarks for cutting CO2 and waste from TV ad production
09 September 2020
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7 min read
