Advertising Standards Authority

Environmentally-focused images and words in adverts make people believe products are eco-friendly, Advertising Standards Authority study finds

ASA raps Dale Vince backed Sky Diamond Company over marketing claims following complaint from the mined diamond industry

Competition Markets Authority urges entire fashion sector to use new agreements as benchmark for best practice on green claims

Advertising watchdog warns Easigrass not to claim artificial grass 'products were environmentally friendly if that was not the case'

All-electric SUV advert evades watchdog's EV clampdown after specifying that vehicle enables 'zero emissions' while driving

Claims must be subtantiated to highlight vehicles' are only zero emission when being driven, latest ASA ruling states

Watchdog warns there is currently no scope for airlines to make absolute green claims in adverts

Digital billboard and bus adverts for e-cigarette brand Elf Bar 'must not appear again in forms complained of' after Advertising Standards Authority rules environmental claims 'misleading'

Environmental campaign groups warn ASA lacks the remit or resources to effectively police 'greenwash' campaigns

ASA rules series of ads from oil and gas giants fail to provide sufficient details on their net zero plans and continued polluting activities.