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Advertising

Efficiency

Conservative US shoppers turned off by eco-friendly lightbulbs, study finds

Consumer research finds conservative shoppers avoid purchasing an item associated with protecting the environment

clock 01 May 2013 •

Marketing

Watchdog confirms ban for Donald Trump's misleading anti-wind farm ad

ASA bans 'misleading', 'unsubstantiated', and 'distasteful' advert attacking Scottish wind energy policy

clock 24 April 2013 •

Solar

Solar industry preps 'Please your plug' publicity campaign

New campaign issues call for funding to help reignite corporate and domestic interest in solar technology

clock 17 October 2012 •

Marketing

Can Facebook activate a billion consumers to be green?

Joel Makower explores how the social network can use its huge reach to help drive more sustainable behaviours

clock 16 October 2012 •

Marketing

After years of pondering, FTC releases marketers' Green Guides

New US Green Guides set out best practices for tackling marketing 'greenwash'

clock 02 October 2012 •

Management

Five rules for landing your CSR message

Peter Madden of Forum for the Future runs down the top traits that make for an engaging CSR or sustainability report

clock 10 September 2012 •

Marketing

It's time green marketing grew up

Too many clean tech firms’ marketing efforts are not doing justice to their compelling products and services, argues James Murray, and it is holding back the green economic revolution

clock 21 August 2012 •

Marketing

Is green marketing a luxury for good economic times?

New US study suggests levels of green advertising contract as GDP growth slows

clock 03 August 2012 •

Marketing

Exclusive: Government prepares £2m Green Deal publicity campaign

Ministers considering partial U-turn on national campaign to promote Green Deal as plans emerge for multi-million pound communications effort

clock 03 August 2012 •

Wind

Watchdog orders anti-wind farm campaigners to pull "misleading" ads

Advertising Standards Agency upholds three complaints leveled against campaigners opposed to proposed Yorkshire wind farm

clock 20 July 2012 •
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