The great greenwash crackdown? UK competition watchdog trains sights on supermarket shelves

Michael Holder
clock • 6 min read
Credit: iStock
Image:

Credit: iStock

Having made net zero and environmental sustainability a strategic priority, the Competition and Markets Authority is now set to probe misleading green claims on everyday product labels

Supermarket shelves are a minefield for the increasingly eco-conscious shopper. Is that shampoo bottle as easily 'recyclable' as the label claims? Which plant-based milk variety really has the smallest...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Less jargon, no preaching, clear benefits: How Kingfisher straight-talked their way to sustainable sales

Less jargon, no preaching, clear benefits: How Kingfisher straight-talked their way to sustainable sales

The DIY giant behind retailers B&Q and Screwfix has built sustainable home products into a major revenue stream - Hubbub CEO Alex Robinson unpacks how

Alex Robinson, Hubbub
clock 10 April 2025 • 3 min read
UK advertising watchdog criticised for 'paradoxical' rulings on fossil fuel ads

UK advertising watchdog criticised for 'paradoxical' rulings on fossil fuel ads

Advertising Standards Authority bans 'misleading' TotalEnergies social media promotion, while Shell escapes punishment despite drawing 76 complaints over EV advert

Stuart Stone
clock 09 April 2025 • 5 min read
Greenwashing: CMA granted power to fine companies up to 10 per cent of global turnover

Greenwashing: CMA granted power to fine companies up to 10 per cent of global turnover

Consumer watchdog secures new powers to level potentially massive fines on companies found guilty of deliberately misleading consumers over environmental claims

Stuart Stone
clock 07 April 2025 • 2 min read