Going ape: Animatronic orangutan roams London for Iceland's latest palm oil campaign

Michael Holder
clock • 3 min read

Retailer steps up deforestation campaign after its Christmas advert was deemed too political for TV

Spotted a lost orangutan clinging to a Christmas tree in London lately? No, you're not going bananas. You've probably just caught sight of Iceland's latest stunt to promote its campaign against deforestation,...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on Supply chain

How are consumer goods firms faring with their deforestation goals?

How are consumer goods firms faring with their deforestation goals?

The Forest Positive Coalition - which includes major consumer goods firms from McDonald's and Sainsbury's to IKEA and Mondelez - unveils its latest progress report for 2024

Michael Holder
clock 17 December 2024 • 8 min read
Tata Steel and JCB ink landmark green steel deal

Tata Steel and JCB ink landmark green steel deal

Memorandum of Understanding to see construction equipment giant supplied with low carbon steel from revamped Port Talbot plant

James Murray
clock 16 December 2024 • 2 min read
'Invisible hands': How 94 per cent of UK exports are going to countries with net zero targets

'Invisible hands': How 94 per cent of UK exports are going to countries with net zero targets

Analysis of UK trade and Net Zero Tracker data finds exports totalling almost £800bn are going to countries with net zero targets in place, providing a major incentive for corporates to develop green products and services

Stuart Stone
clock 11 December 2024 • 5 min read